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When “Going Viral” Social Media Marketing Can Be Bad for Business

Last week everyone was talking about Applebees and its very public firing of a waitress. This week a lot of people are talking about GoDaddy’s superbowl ad, and they have a lot to say. What they have...

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The Secret of Social Media Success

You hear all about them: the big success stories using digital media. Businesses, nonprofits, and individuals alike have all comprised the envy-inducing success using the web. What secret did these...

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How to create a targeted, effective social media job description

Organizations can struggle to create a social media job description. Done badly, it can prevent you from finding the right person in a timely way, and may even impede your social media goals. Learn how...

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Social Media is Dead! Long Live Social Media!

Photo by Petr Kratochvil. Used with permission. Royalty free stock photos. All pictures are free for commercial and personal use. The other day I was trying to convince a client about the merit of...

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What employers and candidates need to keep in mind for online reputation

Image by George Hodan. Public Domain. Employers may perform an online scan before interviewing candidates, so online reputation is crucial. It may make or break an opportunity. What both employers and...

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Me Me Me: 5 Methods to Tune Up Your Social Media Outreach

In today’s world of digital marketing, it’s easy to get stuck in a Me Me Me rut without even realizing it. Are you following the 80/20 rule and spirit of serving others, or are you the “ask not what I...

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Local businesses come together at social media roundtable

CLEAR LAKE, Texas — Want to learn how to make the social web work for you and your organization? Businesses are looking to social media to reach their target market, whether it’s a B2C or B2B goal....

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3 reasons why your “digital marketing” campaign netted nothing

What’s going wrong with these three ring circuses of digital marketing campaigns? They have loads of visibility so why are they still a fail? What should they be instead? There are some extremely high...

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How to spend 5 hours a week on successful social media outreach

Too many times organizations don’t know how to budget resources towards digital outreach, including how to create content. Both of these require skill and planning, but are possible even for a one man...

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The Importance of Social Media Reciprocity

Too often brands forget social media is actually social, not a passive broadcast platform. Even now, after there have been so many best practice articles and tips that emphasize the need to be social....

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